BUILT FOR THE MAKING OF THE IMAGE.
Ashley Hernandez is an explorer. She visits other worlds and brings back souvenirs. As a teenager in Venezuela, those expeditions were limited to the pixelated places found on her Game Boy Color console. Since then, she’s journeyed into skating culture, rock climbing and music, and still enjoys the thump of the bass through the floor at a Metallica concert. Ashley studied photography in the far-off world of Australia, has survived solo hikes in the Grand Canyon and pitched climbs up the side of a 400-foot rock face in Utah.
HER SOUVENIRS
ARE PHOTOGRAPHS.
Bright and visceral.
As tempting as candy and just as colorful.
Brands are worlds, they have their own personality and attractions. Ashley’s travelled to many brands. She’s captured the sunshine in Bacardí and the Elysian future of Meta CREATIVE SHOP. She’s shot for the Rémy Cointreau Group, Campari, Visa, Marvel and Atlantic Records.
She won her first photography award as a student and has since picked up an honorable mention at the International Photography Awards and a bronze at the One Eyeland Photography Awards.
Ashley Hernandez’s current world is Miami, but invite her into yours and you’ll never know what gems she might find.
PRODUCTION IS PART OF THE IMAGE.
The final frame is only one part of the process. Planning, collaboration, lighting, set building and problem-solving are what bring the work together.
VIEW PRODUCTION NOTES →