White Claw x Caleb Pressley Campaign PHOTOGRAPHY

This campaign was photographed alongside a full video production, where everything unfolded in real time between setups.

The pace was fast.
At one point I planned to tether to Capture One on the iPad to review images on the go, but right as we started the setup stopped working. I ended up shooting straight to camera instead.

Most of the frames were captured in short windows between video takes.
In some cases I had only a couple of minutes to get what we needed before everything reset.

The focus was to capture both the product and the energy of the environment without slowing anything down.
Letting moments happen naturally while still keeping the brand clear in the frame.

The result is a set of images that feel immediate and grounded in the moment, while still holding up as a cohesive campaign.

Live campaign

The campaign extended into March Madness activations, bringing the work into live environments alongside Caleb Pressley.

Client: White Claw
Talent: Caleb Pressley
Role: Photographer & Retoucher
Location: miami