White Claw x Caleb Pressley Campaign
This campaign was photographed alongside a full video production, where everything unfolded in real time between setups.
The pace was fast.
I planned to tether to Capture One on the iPad to review on the go, but the setup failed right as we started. I shifted to shooting straight to camera and worked within the gaps between video takes.
Most frames were captured in short windows, sometimes just a couple of minutes before reset. The focus was to capture both the product and the energy of the environment without interrupting the flow.
The result is a set of images that feel immediate and grounded in the moment, while still holding as a cohesive campaign.Digital Campaign Assets
March Madness Campaign Activation
The campaign extended into March Madness activations, bringing the work into live environments alongside Caleb Pressley.
Activation images courtesy of 92 Proof.Client: White Claw
Agency: 92 Proof
Talent: Caleb Pressley
Role: Photographer & Retoucher
Location: Miami